Which Products To Show At Party?
The time in your show is valuable.
Make sure you are using it wisely. This is a system that will assist you in deciding what products to take to your home shows.
Figure Out Which Products To Show
Careful planning of your home party presentation will increase your show average and also create more desire for future shows.
Don’t waste time on products that do not further your goals… sales, hostess benefits, bookings and sharing your business opportunity!
How do you decide what to take to your home party?
The Create A Cash Flow Show party plan sales training program discusses this topic in great detail.
Which Products To Show At Party?
Think about the points below as they relate to your product line. These ideas will apply to any type of products so keep an open mind!
Consider this list of criteria when planning your show and deciding which products to show:
Always show and tell higher-priced items.The amount of time you spend on a product should be in direct relationship to the price. Consider the overall pricing structure as well as the pricing as it relates to all within a certain group.For example, a Mary Kay consultant would want to put more focus on the $104 anti-aging product as opposed to the $22 moisturizer. A Pampered Chef distributor may want to talk about a group of knives while showing the most expensive one.
- Weight, durability and size:
Is it easy to transport with little or no risk of breaking? I once had a high end item that I could sell the heck out of and yet every third show it broke so it was not a good show item.The largest basket in the Longaberger line may create desire for hosting shows and yet not be a good choice to take to a show, as it may get damaged easily and would not display well as a result.
- Ease of Sale or Customer appeal:
Is it easy to sell? If so bring it even if it is not a high priced item. If it is easy to sell and everyone walking out the door adds it to their order then it is good to have at every show. If it is something that will appeal to only a small number of people then leave it home.If we show too many niche items it is hard to keep sales up. If someone wants a niche item, then they will buy it.Let’s say a cookie press… only someone who makes cookies will want one so unless it is a room full of cookie lovers (maybe it is time for Holiday baking) then it is not a good choice for your show time.
- Do you need it for the presentation:
A makeup demonstration without foundation will not work!
I would call this a novelty item. It is something that nobody will buy because they cannot imagine it, yet when they see it they will because it is so unique. Frequently these are items that are new trends and after a few months they become mainstream. The item will sell to those who want it because they are familiar with it, but at first no one ever saw one before. Novelty items wear off. Long term they do not usually remain a part of your show.
Product groupings should always get first billing as these sell each other.Once someone has a couple of the Longaberger pottery pieces or Pampered Chef stones or maybe part of a collection in your product line they want them all.Show and tell collections to get your clients hooked.Collections should be viewed as one item. They are a huge price point because as a group they create desire for more products, a party or even for joining your team. When sharing about collections show and tell about the most expensive but talk and sell the group.
- Seasonal Items:
Anything that has the ability to establish urgency (this may even include monthly specials) should have a place in your presentation!
Decide What To Present
The bottom line is: when deciding what to show you need to ask yourself:
The Create A Cash Flow Show program includes an hour long seminar on how to analyze your product line to determine what to take to your show and other techniques to increase party plan sales.
Your time is valuable and it is important that you use it wisely. Items that we like personally are important but they should not be the basis of our show.
Take the time to plan your home party presentations.
A well-thought-out party presentation frees you up to develop relationships and have fun.