Create A Cash Flow Show

Infomercials Are Powerful Sales Tools

Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no interest? Infomercials are powerful sales tools that the home party sales rep can duplicate to increase desire at the show.

Infomercial Key Elements

Every infomercial has six key tools or techniques, that when put together in a systematic presentation always create desire for the product. Every infomercial includes:

1. Product Knowledge
2. Repetition
3. Testimonials
4. Sidekick
5. Urgency
6. The Wow Factor

Incorporate Infomercial In The Home Party

When you take all of those sales tools and put them into your show, your guests will develop desire for your product, opportunity or services, even if they came to the party with little or no interest.

Product Knowledge: It doesn’t matter what company you are with: you are an educator. You educate your audience in the benefits of your product or services. Your mission is to teach them how owning or becoming a part of your organization will enhance their lives.

Repetition: The amount of time you spend on a product should be in direct relationship to the value. The collections, large price tag items, and your opportunity to schedule a show or become a sales rep, need to be repeated in new words throughout the show.

Testimonials: Solicit testimonials from the audience, and tell stories of testimonials of people you know. Quote outside experts.

Sidekick: Find a sidekick at your show. It should be easy. Anyone who likes to talk. The host and/or past host is good, a loud guest, or the one who has all of your products. You bounce off of them. Bring them into the banter with questions and attention.

Urgency: You can establish a sense of urgency with monthly specials, expiring products, or even with a statement. How about: “It is only six weeks until summer, ladies, and this pedicure set will give you gorgeous feet and toes by the time you dig those sandals out.” “You all will want to mark this on your order, so that it is in your kitchen by the time you are packing your cooler for the Memorial Day picnic!” Create a sense of urgency in a variety of ways.

The WOW Factor: “”Look at that… I can’t even believe it myself!” People buy emotionally. When people get excited, have fun and are impressed, they get emotionally involved. Bringing the WOW factor into your show and raising the excitement level will connect your guests to your mission.

Study Sales Techniques

When was the last time you watched an infomercial? Sales is the art, science and skill of creating more and more desire in the marketplace for your product, service or opportunity. Check out a couple of infomercials and study the techniques used to create desire. When you study successful sales professionals you will create a system to generate more cash at every show. The system of infomercial creation is just one of the many home party systems you will learn on the 8 CD home study set Create A Cash Flow Show. Increase Home Party Sales

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Deb Bixler www.CreateACashFlowShow.com 717-751-2793