Halloween Marketing Ideas For Biz

Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year!

How do you take advantage of this great opportunity to put your literature in the hands of many without being a Halloween Grinch?!

Share your Halloween marketing ideas in the comment section below, please!
how to market business on Halloween

Halloween Marketing To Trick Or Treaters!

Over the years I have had several different Halloween marketing strategies!

A few Halloween give-aways that I have tried:

  • Do you want a recipe card for your Mom or a box of raisins?!

This was actually quite effective as most small kids wanted recipe cards. Unfortunately the teens just got pissed off!

Of course the healthy recipe card included my contact info. It was always fun to listen to the little ones as they ran back to their parents: “Mommy, I got you a recipe card!!”

  • Homemade healthy snack with recipe delivered to the school bus stop.

With a homemade snack you must be sure that the parents are willing to let the kids eat it!  When you hand them out at the bus stop with a separate printed recipe the parents know exactly who they came from.

This was very popular because the kids got a nice snack on a day when they did not get any other treats.

One year I did Brown Rice Krispie Treats and another year I made Whole Wheat Pumpkin Cookies.
Bring Cookies To Get What You Want
On Halloween the rest of the neighborhood may not be too happy that the lights are off.

After a couple years of this I decided to give up on the healthy twist and just focus on getting my name out into the community.

  • Custom-made Hershey’s chocolates with pre-printed contact information on the back.

These were very professional looking.

(Image at the top of the page.) I did get a few new clients as a result of them so I would say that they were a good investment!

The candies come already assembled and wrapped and can be custom made with any information that you want on the back. how to market business to trick or treaters

  • Custom Stickers Made From Zazzle

This year I ordered these custom stickers made from Zazzle and I plan to stick them on my treat of choice.

They do not look quite as good as the Hershey chocolates but were inexpensive.

Share Your Halloween Marketing Ideas

marketing home business on halloweenWhile getting your name into a Halloween Jack-O-Lantern bucket may not be the most lucrative lead generation system, it will put you out into the community and bring in an occasional lead!

Take advantage of every lead generation system available to you!

One perk of this is that now your Halloween candy is an income tax deduction….

That was really my motivation all along! LOL

What Halloween marketing ideas do you have? Tell us in the comments, please!


    Shared by: Becky Chester:

    Love all your great ideas. I bought tiny boxes of raisins to tag “the top 10 raisins you should join my team”. Also, have the Payday and Smarties 🙂 What didn’t get used for Halloween will be used for the next vendor events I have scheduled. 🙂

    Shared by: Stephanie:

    I attached our samples to my business card and handed them to the parents and told them to use this when they need to detox their kids from all the candy and sugar!

    Shared by: Sue Grom:

    I’m attaching my business card to a sample vinyl decal with a note sending them to my website to watch YouTube application instructions…in hopes that in doing so, they’ll browse all of the catalogs, design tool & monthly specials & fall in love like I did 😉

    Shared by: Erika Brown:

    There are a lot of great ideas here and throughout your site Deb! Thanks for the ideas! I’ve definitely shared within a lot of my FB groups!

    Shared by: Lisa St. Clair:

    I am creating a treat bag containing the following candy:

    • Whopper
    • Nutrageous
    • Snickers
    • PayDay
    • Smartie
    • And the message will read:

      Are you looking for a WHOPPER of a good time this holiday season?
      Imagine hosting your own Holiday taste-testing Party!
      You and your friends will have a NUTRAGOUS night of food and fun and
      Your guests will surely leave SNICKERing all the way home.
      You can earn lots of free; half priced and discounted products;
      it will feel like PAYDAY.
      So be a SMARTIE and book your own party!

      Happy Halloween!

      Along with contact information.

    Shared by: Krys:

    I buy payday and $100,000 bars and put a sticker on them with a clever saying and my contact information. I have also handed out the 8 oz. bottles of water to the parents with a tag on them that says “Happy Spa-lloween” (since I am in the spa business). I also give out samples of hand cream to the parents with my contact information on them.

    Shared by: Paul:

    I am creating a treat bag for the kids and family members which will have a Lindt Truffle and my business card with a Halloween themed sticker on the bag.

      Shared by: Deb Bixler:

      Cool – share pictures of your marketing efforts in our facebook group too!

      Join our Halloween picture sharing event please and share your Halloween Marketing Ideas! How are you getting your name into the neighborhood Halloween buckets this year!?

    Shared by: Peter:

    I am creating treat bags for the mothers that will included a sample Tea-light and my business card with a great Halloween themed sticker on the front.

    Shared by: LaShanta Magnusson:

    I am making up mini bags with a pencil with my info, candy and a coupon for Mom with $ off an order on my site.

    Shared by: Kiyomi:

    I have always included a fragrance sample for Mom with contact information along with the children’s treat. An I have gotten business from that.

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