How To Use Instagram For Business

Instagram 101 – How to use Instagram for business….
Did you know that there are 300 million active users of Instagram and that out of the total users 75 million are on the mobile app daily?

Over two million accounts are being opened daily.

So many direct sellers focus their attention only on Facebook.
What direct sales consultants need to understand is that we are in an industry that is very visual and Instagram is all about the visual!

How To Use Instagram For Business

If you are just learning how to use Instagram for business start with these tips:

  • Pick a user name related to your business. The name is searchable.
  • Set up a great bio targeting your ideal customer.
  • Put your name in the bio.
  • Include your website URL in your bio. If you do not have a website use your Facebook page. This is the only clickable link in Instagram.
  • Upload a professional profile picture.
  • Make sure your settings are set on public.
  • Think outside of the box. Make your posts stand apart from all the others.

As a direct seller it is important that you get Instagram right.

Instagram is not about sell, sell, host, host, join, join. Instagram is about education, engagement and entertainment so that you build relationships.

In order to use Instagram to target your direct sales business it is important to be laser-focused on what your mission is.

Unlike Facebook you ARE allowed to have different accounts for your personal and business lives. As a matter of fact you can have multiple business accounts as long as you have a different email address assigned to each one.

By setting up (at least) two Instagram accounts your images can be more specific to your business on your business page and more personal on your personal page. This also allows you to have public settings for your business images and private settings (if you prefer) on your profile.

Simple Instagram 101 for business!

  1. Create two accounts: one business and one personal.
  2. Keep the message laser-focused on your business page.
  3. There is only one clickable link on Instagram in your profile so make it good.
  4. Add value for your followers in the form of tips specific to your business.
  5. Don’t try to sell!!
  6. Build relationships and sales will follow!

When you are in business (and you are if you are reading this) it is essential that everything you do online in the form of marketing and business-specific focus be available to the public.


    Shared by: Max:

    >Don’t try to sell!!

    This is the big one! No one wants to follow an Instagram account that’s just trying to sell them things all the time.

    Shared by: Carrie:

    Ever since listening to this program last month I have had 2 Instagram accounts…personal and business…and I’ve been amazed at the people who are coming to parties already prepared with their order because they saw my pictures of the different teas I was enjoying! Thanks so much Deb, Really appreciate you looking out for us all!

    Shared by: Deb Bixler:

    Thanks ladies! Hope you listened to the full show because it was content packed!

    Shared by: Mary Hanus:

    This is probably the best trainings we’ve had! (Probably because it is one I really needed!) Thanks, Deb!!!

    Shared by: Norma:

    Awesome ideas and really made me think about an avenue I had not before.

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